First Serve Ventures partners with Africa's pioneering entrepreneurs at their earliest and most crucial stage - from idea to prototype.

We are a pre-revenue investment firm with offices in London & Cape Town, committed to backing founders who tackle substantial challenges across the continent with unwavering purpose.
Through combining early conviction with deep operational support, we step onto the entrepreneurial court when belief matters most - the beginning.

We prioritise founders who possess intimate familiarity with Africa's multifaceted challenges and are committed to serving their communities.

Like a first serve in tennis, we believe these initial moments prove pivotal in determining success. Our mission centres on working closely with founders at this critical juncture, ensuring they build strong foundations and are comprehensively equipped to scale into market leaders that create lasting impact across Africa.